I don't think of what I do as just selling apparel, it's more like being a part of a wearable memory. Sort of a scrapbook. You go to a concert you buy the t-shirt. Football bowl game you buy a jersey or hat, maybe you have custom wear for events or family reunions? Or School, corporate, and charity events? And every time you wear that item you remember the event and who you were with. No matter how old the hat or shirt is, it brings a smile or a sense of pride.
I love being a part of that.